Have you been prompted to download the Instagram update on your phone yet? You might want to hurry and do it to take advantage of the biggest change to hit Instagram since Facebook bought the platform in 2012!
Instagram Allows Vertical PhotosYou can now post vertical photos to your Instagram account! That's right, the days of being forced to shoot your photos in a boring square are now over. The update was rolled out on 26 August and has been making international business news on popular websites such as Time.
Only time will tell if people start flocking to the new vertical layout, or if it will feel too unlike Instagram for it to catch on, but one thing is certain: with Pinterest's natural inclination to portrait style photos (read why portrait photos work best on Pinterest), and now Instagram's adaptation of this layout, portrait photos will become increasingly important for marketing.