Gluten-Free Marketing for Brands That Want to Connect With Coeliacs

Food storytelling, strategy and community insight built on a decade of gluten-free expertise and a thriving digital platform.

Gluten-free isn't always a dietary choice. For many, it's part of their lifestyle and identity and the gluten-free community deserves marketing that understands them. Most mainstream marketing agencies don't really understand the nuances of gluten-free culture: the difference between medical necessity (coeliac disease, non-coeliac gluten sensitivity and gluten intolerance) and lifestyle preference, or how cross-contamination affects trust. Anyonita Nibbles is a specialist gluten-free marketing agency that bridges the credibility gap by offering authentic messaging and lived experience.

The gluten-free marketing is changing fast. Since the NHS discontinued prescription support for gluten-free staples, brands must step forward, educate consumers and build trust in ways they never had to before. I can help gluten-free businesses navigate this shift with strategic storytelling, community knowledge, and marketing that speaks the language of coeliacs.

Why Gluten-Free Brands Choose Anyonita Nibbles

10+ years gluten-free content creation
Strong domain authority in gluten-free and food search
13k Pinterest followers and high engagement
Creator of the popular Instagram hashtag #WhatCoeliacsEat
Senior-level marketing experience
One of the UK's earliest gluten-free recipe archives

This isn't theory. I've lived, built and grown gluten-free digital communities since 2010. Now, I help brands do the same.

I've worked with over 100 brands, including:

Buzzfeed, BBC GoodFood, Sainsbury's Vita Coco, Mr Kipling, Amoy, Hartley's OXO, Schwartz

Gluten-Free Marketing Services

Brand Storytelling

Crafting compelling food narratives that build trust

Launch Campaigns

Strategic campaigns aimed at coeliacs, built from real audience insights

Content & Photography

Food-first visuals and narrative captions rooted in authenticity

Packaging & Website Copy

Clear, compelling, compliant gluten-free messaging

Community-Led Campaigns

Harnessing #WhatCoeliacsEat to amplify brand visibility

Pinterest Strategy

Optimising your content for the platform gluten-free consumers use most

See all services >

#WhatCoeliacsEat

A decade-old hashtag created to document the real food choices of coeliacs. Now reimagined as a campaign designed to:

build audience trust
create authentic user-generated content
help brands reach the right consumers
educate around safety, ingredients, and process
showcase your products in daily, relatable gluten-free living

learn how your brand can join >

Case Study: Anyonita Nibbles

From a gluten-free recipe blog started in 2010 to a high-traffic gluten-free destination with thousands of Pinterest followers and a strong SEO presence, this site itself is my first and best case study in building authority, driving consistent traffic, and nurturing trust with coeliac audiences. How'd I do it?

Read the full case study >